Annual report 2012

Sales and marketing activities

We were again witness to changes on the Slovenian telecommunication services market, which was characterised by the continued drop in traditional voice telephony services and growth in broadband and other IP services. Growth in mobile telephony connections was 11 % in South-Eastern Europe. Due to price pressures, intense competition and the effect of the recession, the strengthening of sales activities did not lead to corresponding growth in revenues.

The Group stimulates new subscribers through intensive sales campaigns with the aim of achieving growth in sales of broadband connections, even in the adverse market conditions. Innovations were aimed at improving the profitability of services, enhancing the portfolio of broadband services, and maintaining existing and attracting new customers.

The number of broadband connections continues to rise in Bosnia and Herzegovina (growth of 14 %), while growth was also recorded in Macedonia (7 %) and Kosovo (1 %). 


Number of broadband connections by market

Number of retail connections as at 31 December 2012 31 December 2011 Index 12/11
Slovenia 206,056 210,291 98
Bosnia and Herzegovina 20,238 17,747 114
Macedonia 38,379 36,031 107
Kosovo 72,977 72,312 101
Albania 3,310 4,702 70
Total SE Europe 135,061 130,792 103
Total Telekom Slovenije Group 340,960 341,083 100


Fixed and mobile telephony connections

*The methodology used is in line with the regulatory body’s methodology.
Number of retail connections as at 31 December 2012 31 December 2011 Index 12/11
Slovenia – mobile telephony 1,130,400 1,123,788 101
Slovenia – fixed voice telephony 450,978 477,602 94
SE Europe – mobile telephony: 966,354 868,523 111
  • Macedonia (One)*
532,315 494,896 108
  • Kosovo (Ipko)
434,039 373,627 116
SE Europe – fixed voice telephony 65,503 65,307 100
Total Telekom Slovenije Group 2,613,235 2,535,220 103
Number of VoIP connections as at      
Slovenia 149,263 144,754 103
SE Europe 11,165 8,137 137
Total 160,428 152,891 105


Number of mobile and fixed telephony connections

* Sum of fixed telephony connections and VoIP services.
Number of retail connections as at 31 December 2012 31 December 2011 Index 12/11
Total mobile telephony 2,096,754 1,992,311 105
Total fixed voice telephony services* 676,909 695,800 97
Total Telekom Slovenije Group 2,773,663 2,688,111 103